When I started my publishing company, WoosterMedia, ten years ago, I helped people write books through self-publishing, traditional book deals, or ghostwriting. That is where my service offerings began and ended: a published book. It was a great business, but it felt hollow to me.🤔 Because . ....

  In 2018, I gave away everything I knew for free in a lead magnet. Why? Because I knew it would convert into business. People don't pay you for what you know; they pay you for implementation and insights.  It worked. The lead magnet + referrals built me a 6-figure business. No marketing spend...

  Welcome to this week's edition of “Your Mindset To Millions” where we discuss how to monetize your expertise through book publishing, speaking, programs and entrepreneurship Hi, I’m Patricia. 👋 My superpower is helping people package their expertise and knowledge into books, courses, speeches,...