When I started my publishing company, WoosterMedia, ten years ago, I helped people write books through self-publishing, traditional book deals, or ghostwriting. That is where my service offerings began and ended: a published book.
It was a great business, but it felt hollow to me.🤔
Because . . . people did not know what to do with their book once it was written.
They spent months writing it, then posted a few social media posts and sent out a few emails. They then wondered why copies were not flying off the shelf.
They did not understand the assignment. A book is only as good as the leverage it creates. It is not meant to be a standalone offer.
I discovered this hard truth back in 2017 when "Ignite Your Spark" was released by Simon & Schuster, and the marketing person assigned to my book quit before publication. This left me in a bit of a pickle because:
❌I had no social media presence.
❌No marketing or PR plans.
❌No idea what I was doing.
And to add a little extra fun to the mix … I was recuperating from a major lung surgery. Talk about swimming upstream without a paddle.
However, I did have sales skills, so I focused on selling many books to one person vs. 1-to-1 sales i.e., bulk sales.📚
After several emails, the planner for a large non-profit called We Day ordered almost 4,000 books for two of their events.
🌟This is the first marketing tactic I teach clients (bulk sales).
This is the power of leverage. Sometimes, it’s about creating a workbook, curriculum, or training materials and packaging them for group and bulk sales. Other times, it is about getting booked as a speaker, selling a digital program, or landing a high-ticket client.
Your book opens the door for bigger and better things . . . and hopefully, it will get you closer to your dream plan for how you want to spend the next 3-5 years.
Our superpower at Mindset To Millions is helping people package their expertise and knowledge into books, courses, speeches, and programs so they can monetize what they love doing.
There are three key components to creating leverage with your expertise:
🎯Writing a book people care about.
🎯Creating multiple revenue sources
🎯Building raving fans for your superpowers
Want to see exactly what each component of our methodology consists of?
Click below to grab our entire process -->
We believe everyone has expertise and experience, making them unique in the marketplace. Our goal is to empower people to share their genius with the world while monetizing what they love, allowing them to serve more people.
By sharing our entire philosophy with you, we are not worried about people copying our process or services. While they may be able to duplicate our offers, structure, or pricing, they cannot copy the heart or passion behind what we do.
Grab the document and enjoy!
Patricia Wooster
Whenever you're ready, there are 2 ways I can help you:
1. Schedule a call to discuss how we can help you write and leverage your book to gain authority, sales, and leads for your business.
2. Write a book that positions you as a market leader, while learning everything you need to know about writing, publishing and positioning your book with our Write Impact Book Academy.
