Create A Transformation For Your Reader
Is your goal with your book to create a transformation for your reader?
Suppose you're a business coach, a leader, a change-maker, an entrepreneur, or somebody writing a book to help you with your business. In that case, the number one result you should be creating is an amazing transformation for your reader.
So how do we do that?
The first thing that we need to do is identify our readers.
Who is that person that's picking up your book? What age are they? What are their demographics? What do they do for a living? What do they struggle with daily? And also, what is this reader's vision for their future?
Now, let's identify our 10X Reader.
This is your reader 3- 5 years from now. What are their hopes and dreams? What do they want for their future?
Why is this important?
Because the number one problem with online courses, training, or books that offer tactical information is that the reader or the user fails to take action. They don't take action because they are not adequately motivated and empowered. We can change that with our book by:
- Delivering a quick win or solution.
- Sharing stories about people who already live the life your 10X Reader wants for themselves.
- Demonstrating that where they want to be is achievable.
When planning a book, start by asking: Are there stories and examples I can share of other people living this 10X version? Or people whose lives I have changed? Or people who have found solutions my reader wants?
Those are the stories we want to use. They're not always the biggest and grandest stories. They're the ones that provide the truest connection.
We want our reader to nod their head when they're reading our book. They should be reading a story and thinking, "This author gets me." If all of our stories are too big and grand, they're not going to connect. It won't empower them because they will see it as too difficult to achieve.
When we don't have stories, we can use case studies, find other people online, give examples. We can even make up stories, as long as we present them as an example that was fictionalized.
As our reader moves through our book, we need to provide solutions along the way. We can't make our number one result so big that it's unattainable. And the way we do that is to offer quick wins.
This can happen through activities they complete while reading the book. When working with my coaching clients, I always encourage them to create a free workbook download that goes along with their book's topic. That has the reader completing activities that give them immediate results. Those results equate to the reader's progress while consuming the author's content. This puts the author in the position to be the reader's solution provider.
And lastly, at the end of the book, it's important to include a call to action. Encourage the reader to continue to engage after the book. We can send them to our website, social media groups, or a video series. The reader will want to build upon what they've learned in the book and work towards that 3-5 year vision they have for themselves.