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Your Revenue Problem Isn't An Expertise Problem.
You're doing genuinely good work. Six weeks from now, without rebuilding your business, without more content, without more hustle, you'll have one offer, priced and packaged, that people actually say yes to. Guaranteed.
Enroll Now →
You've built something real. Your work is good. People who hire you get results. And yet ...
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? You still don't know if your price is too high, or way too low.
?? You've explained what you do three different ways this week, to three different people.
??? You built an offer, it didn't sell, and you told yourself it "just needed better marketing." It didn't. It needed to be a different offer.
???? You watch people with less experience than you close deals you wouldn't even pitch.
????? Some nights you wonder if the real problem isn't your work at all. It's that nobody can tell what you're actually selling.Â
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This isn't a confidence problem. It's not a "work harder" problem.
It's an architecture problem — offer, price, package, pitch — and it's fixable in 6 weeks. Not another year of guessing.
X2
Two founders. Two rebuilds from zero
Patricia
I've rebuilt my own business from zero. The problem was never effort. It was that I hadn't built the right offer yet.
Chris
After decades running technology for Fortune 500 companies, I had to relearn how to sell my own expertise instead of someone else's budget.
We built this because we needed it ourselves. Now we teach it.
This isn't a course you'll download and forget. It isn't a content library.
It's The Unignorable Offer Sprint — 6 weeks to build, price, and pitch one offer that actually sells.
This is for you if ...
- You're already in business — this isn't for someone deciding whether to start
- You've already tried something that didn't convert the way it should have
- You know your work is good — you need the business built around it to be just as good
Not for you if ...
You're still deciding whether to leave your job.
You want a done-for-you offer built without you in the room
Six weeks. One offer.
Each week solves the specific thing that's actually stuck.
01
Identity & Working Genius
You don't know if the problem is the business model, or how you're wired to work.
02
Problem & Point of View
You can do the work. You still can't say what you do in one sentence.
03
Offer Creation
You have three or four things you could sell. None of them feel like the one.
04
Packaging & Pricing
You picked a number because it felt safe, not because it's right.
05
LinkedIn Channel & Sales Conversations
You post. Nobody buys. You don't know what to say when someone actually asks.
06
Visibility, OPA & Referrals, Using Your Network
LinkedIn isn't the only lever, and you haven't touched the others. Closes with your 30-day plan.
What's Included
Real People. Real Results.
Don't just take our word for it, here's what our clients have to say about their transformation.
Amber Stitt
Disability Insurance Expert
"One of the smartest business decisions I’ve made this year? Putting myself in a room with Patricia & Chris. Their leadership and our cohort have created clarity, tightened my strategy, and elevated how I’m building."
Michelle Hubert
Principal & Leadership Consultant
"Investing in the Unignorable Business Studio with Patricia and Chris was one of the smartest business decisions I've made! I have more clarity, a strategic way forward, and increased revenue is on the way."
Nicholas Lambert
LIfestyle Consultant & Speaker
"Chris and Patricia's Cohort has been an absolute game changer for me. I have been able to partner with others in this amazing group. Everyone has the same goal. To help each other be successful."
Betsy Nealon
Executive Coach
"The process helped me gain clarity on what truly differentiates me in the marketplace and gave me the confidence to communicate that value consistently. I now have a brand that feels authentic, differentiated, and communicates my value much more effectively."
Dr. Julie Basler
Leader of Strong Teams
“I left a career as a college president to build Strong Teams, and I had the expertise but not the packaging. Chris and Patricia gave me both: a real offer, a name for it, and sales language I could actually use. Ten weeks in, and I have something concrete to put in front of buyers instead of a vague idea"
THE GUARANTEE
If you don't walk away with one offer — priced, packaged, and ready to pitch, then we'll keep working with you until you do.
________
This applies if you complete all 6 weeks, show up to your 2:1 call, and submit your weekly homework.
Choose How You Pay
Meet Your Coaches
Patricia Wooster
Patricia Wooster is a 19-time author and the founder of WoosterMedia, where she helps thought leaders and experts clarify and monetize their expertise through books, programs, services, and personal branding. In 2016, she signed a three-book deal with Simon & Schuster, reinforcing what she’s seen ever since: a book doesn’t introduce you, it positions you.
Over the last decade, Patricia has helped 100+ experts, executives, and entrepreneurs turn their knowledge into marketable IP and authority-based revenue.
She also works with companies as a business strategist, helping them expand the reach of their intellectual property through service lines, communities, and brand ecosystems that scale impact. Her experience spans global brands and fast-moving founders alike, bridging storytelling, positioning, and commercialization because being great at what you do is only half the equation.Â
Chris Laping
Chris Laping is a former 4-time CIO and tech CEO who helps high-performing execs and experts turn their experience into unignorable businesses, brands, and opportunities. After spending decades inside Fortune 500 companies and later building his own high–seven-figure, low-overhead business, Chris now guides clients through clarity, positioning, and monetization so they can build a second act that actually works.
Chris is the bestselling author of People Before Things and the forthcoming Unignorable. His work has been recognized by The Economist, Wall Street Journal, Fast Company, Harvard Business Review, and Forbes.
Today, Chris brings his background in organizational leadership, influence, and business strategy to entrepreneurs, executives, and creators ready to design a simpler, more profitable, more meaningful next chapter.
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Questions, Answered
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