The #1 Program for Building an Expert Busines
A 10-week clarity + business-building sprint for executives and experts who want a simple, profitable business that reflects their expertise.
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Scale Your Company
Implement proven strategies and frameworks that drive sustainable business growth
Become a Great CEO
Equip yourself with the skills to lead your company through its next phase of growth
Become a Performer
Discover the tools to optimize your performance and achieve your goals
Meet Your Coaches
Patricia Wooster
Patricia Wooster is a 19-time author and the founder of WoosterMedia, where she helps thought leaders and experts clarify and monetize their expertise through books, programs, services, and personal branding. In 2016, she signed a three-book deal with Simon & Schuster, reinforcing what she’s seen ever since: a book doesn’t introduce you, it positions you.
Over the last decade, Patricia has helped 100+ experts, executives, and entrepreneurs turn their knowledge into marketable IP and authority-based revenue.
She also works with companies as a business strategist, helping them expand the reach of their intellectual property through service lines, communities, and brand ecosystems that scale impact. Her experience spans global brands and fast-moving founders alike, bridging storytelling, positioning, and commercialization because being great at what you do is only half the equation.Â
Chris Laping
Chris Laping is a former 4-time CIO and tech CEO who helps high-performing execs and experts turn their experience into unignorable businesses, brands, and opportunities. After spending decades inside Fortune 500 companies and later building his own high–seven-figure, low-overhead business, Chris now guides clients through clarity, positioning, and monetization so they can build a second act that actually works.
Chris is the bestselling author of People Before Things and the forthcoming Unignorable. His work has been recognized by The Economist, Wall Street Journal, Fast Company, Harvard Business Review, and Forbes.
Today, Chris brings his background in organizational leadership, influence, and business strategy to entrepreneurs, executives, and creators ready to design a simpler, more profitable, more meaningful next chapter.
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STRATEGIC MAPPING
In a 90-minute 1-on-1 call we create a personalized strategy for your program and business.
- Identifying your ideal client
- Mind-map your ideas.
- Discuss your overall value ladder
- Create a build plan
- Strategize your goals & milestones for obtaining
- Develop next steps and action items
COACHING SUPPORTÂ
Create your cohort with the support of a small community that meets weekly for coaching or office hours.Â
- 3-months of weekly calls
- Ask questions
- Receive additional training around marketing, sales, and monetization
- Receive input and feedback from your peers.
- Gain accountability and stay on track
PROJECT REVIEW & FEEDBACKÂ
Work in a shared Google folder with Patricia. Receive feedback, comments, and support on your custom plan.
- Get your questions answered immediately - no waiting for a scheduled call
- Brainstorm your ideas with someone who has done this many times
- Shortcut your build-out by having expert resources at your fingertips
- This is the partner you cannot find anywhere else
4 Key Program Components
Amazing Feature
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Amazing Feature
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Amazing Feature
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Amazing Feature
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